Product Design leader with experience defining design strategy, building design capabilities and transforming complex products into intuitive, user-centric products. Proven track record establishing scalable design systems, influencing executive stakeholders and leading cross-functional collaboration across product, engineering and business functions.
About Me
Product Design leader with over 15 years' experience shaping digital products, building high-performing design teams and defining product strategy across fintech, retail and enterprise software.
I build environments where great design can thrive by combining strategic product thinking with strong people leadership. Alongside defining product strategy and design systems, I coach designers, build high-performing teams and foster collaborative relationships across Product and Engineering. I'm passionate about helping designers grow into confident product thinkers while creating products that customers genuinely enjoy using.
Impact
Defined product design strategy across a portfolio of 100+ digital products supporting over 50,000 Marks & Spencer colleagues.
Established an enterprise design system adopted across 30+ products, creating consistency and accelerating delivery across multiple teams.
Reduced design system implementation from an estimated 18 months to approximately two months through AI-assisted component generation.
Increased pension transfers by 11% through customer-centred product improvements at PensionBee.
Generated more than £4 million in additional pension contributions through new digital product capabilities.
Reduced customer support demand by redesigning self-service experiences and improving product clarity.
Customer Experience User Research Design Systems Service Design Information Architecture Journey Mapping Product Discovery AI-Assisted Product Development
Technology
Figma Replit HTML & CSS Material Design Miro Mural Adobe Creative Cloud Contentsquare
Community Leadership
Alongside my day-to-day leadership roles, I actively support the wider design community by mentoring designers at different stages of their careers and advising businesses on product design, user experience and digital strategy. I regularly coach emerging designers, provide portfolio and career guidance, and help organisations strengthen their design capability through practical product thinking and user-centred approaches.
